Problems With Your B2B Communications?

Still actively playing by the aged principles when it comes to your business communications, particularly email marketing or are you going out on a limb to stand out in the inbox?

If you're a business to business company, perhaps you've recently taken a good, close look at your business communications?

Have you specifically looked at your email marketing through the eyes of your customers?
I'm guessing if you have, you may find some surprises. You'll find that your business is gasp boring.

Yep, I stated it the B word. Boring. It is not something we wish to declare, but a lot of us in the B2B environment feel as if we can't help it because we have been told that B2B companies usually are not exciting and can't work with humor (which I don't agree with wholeheartedly).

Recently, I even penned a post about how exactly you can take advantage of nontraditional holidays, but I feel as though many B2B companies end short as they are still having fun by the old rules.

Should B2B be more like B2C?

After running some tests with this email marketing , I've seen lots of email in my respective business and personal inboxes. I've got to confess that Business to Business e-mails could take a great dose of encouragement using their B2C (business to consumer) alternatives.
Right here is a wonderful experiment. Have a look at your own business inbox and check out the subject lines, resourceful, calls to action and copy. What do you see? Just what grabs your attention?

At this point, move on over to your personal inbox and find out what's going on in there. Observe any variations in voice and tone? How attention-getting will be the subject lines? Do they have a different sense of urgency? Is the creative perhaps a lot more colorful, pleasing and fascinating?

The differences could differ, certainly, depending what sort of emails that you are subscribed to, nevertheless I'm guessing you had a similar experience to mine in your inboxes.

So what do you say? Do Want to join me in shaking up B2B communications and giving your subscribers something more powerful, creative and intriguing in their inboxes?

Just how do you plan to enhance your B2B communications, or do you already? Share with me your experiences in the comments below.