What's A Blog And Why Must Small Business Care?

At this moment in The Age of the Customer, most people would certainly assume that understanding a blog is a basic task similar to explaining the wheel. However here in the real world, where Main Street small businesses reside, some folks really still have un-Tweeted thoughts. Consequently, considering that a blog for some small businesses is at once a effective yet under-used customer connection tool, maybe a little background and illumination could well be valuable.

 

Explaining his online journaling, early Internet adopter Jorn Barger 1st coined the term “weblog” in 1997. As the process has become more well-known, the inevitable contraction, “blog,” made dealing with it handier and spawned at least 2 further new terms, “blogging” and “to blog.”

As blogging expanded, innovators hastened to create completely new tools to make it simpler to record and distribute concepts in the emerging-wait for it-blogosphere. At this time blog readers can receive new posts over various platforms, plus begin commenting discussions with the blogger and other individuals who have a point of view or concern regarding the subject of the blog post.

Straight back to that “powerful but under-used” thing: Small businesses need to truly appreciate the power of these three facts:

1.         Small business owners are advisors on just what they offer, how it’s applied, the market, etc.

2.         Customers want admission to what experts know.

3.         Significantly, customers expect to see a closer link with experts.

Alas, although blogs offer all of this, we still hear two whiney blogging reasons:

Excuse 1: “I’m a bad writer.”

Simple fact: Research indicates customers prefer the opinions and benefit from the experience and wisdom of the non-professional writer they know that’s you than the ones from a smart alec wordsmith like me.

Excuse 2: “Don’t have enough time.”

Truth: After your blog platform is established (you won’t think that how effortless it really is), new blog posts and giving an answer to customer comments takes minutes a week. Don't forget, your blog post doesn’t ought to be an article.

Basically speaking, a blog can be a lot better than a website since your blogposts can be added more easily, making your expertise more compelling. Here’s the blogging goose’s golden egg: Operating a blog as to what you know presents your genuine expertise, which helps you develop social networks where you talk with current and future buyers in ways that’s increasingly more strongly related to them than your website.

Don’t worry; you'll still need your beautiful website.

Write this on a rock. Start off your blog this week and let the significance begin.