Managing your own business
is no easy task along with your to-do-list is guaranteed to never end. Having
said this, you shouldn't use this as an excuse to consider short cuts when
considering having online presence. You start with your website, it’s important
to position yourself online with a powerful, professional destination that
provides customers the impact you mean business and the motivation to want to
engage more with your business. With this thought, think about these 3 logics
behind why having a strong website is important.
First Impression Matter
Let’s be realistic - we
live in a world where people Google before they go shopping, visit online
review websites like Yelp before they buy and “check-in” via Facebook as they
start to go about their days. Because of this, you need the first impression to
be the ideal it can be. Beginning with your website, people are passing
judgment and making decisions about whether or not they are going to even go to
your store, restaurant or office. They’re likely to dismiss you completely, as
well, whenever they believe that your website doesn’t show the kind of
experience your company - or a business like yours should provide.
Window Shopping Isn't Exactly What It Used to Be
Strolling down your
local Main Street isn’t the only approach individuals look into stores and
other small businesses these days. With routine visits to Yahoo, Bing, Google,
Yelp and other online sites, people are regularly in search of where they plan
to make their next purchases. Make sure your company is well showed on these
sites by first and foremost, having a website but by also being showed among
each of the online search engines, review sites as well as other online spots
your business may be considered for customer review. Beyond having your URL
address readily available, also be absolutely sure your address, telephone
number and email is well exposed. Social media links can’t hurt, either but
only include these if you are actually participating in social media.
No Website Signifies
Losing Business
By now it’s clear that
if you don’t have an online presence, you’re passing up on chances for customers
to identify you and if they want to spend money with you. This said, in case
you have a bad website it is better to have no website. While no website
results in missed opportunities, a bad website can actually be worse simply
because it literally makes your business look poor. With numerous template
based websites available today, like Shopify.com, for you to personalize for
your one of a kind business, there’s truly no excuse for your website to appear
unprofessional and sloppy. If you can’t proudly showcase the website you have
currently live and obtainable for the world to check out online, remove it. A
bad website is far worse than no website but let’s be clear, both of them are
unhealthy for business.
Whether you are a one
man or woman show or operate with 100 employees, your website should look as if
you have a team dedicated exclusively to maintaining your presence online
powerful and remarkable. The real key here is “appear” versus actually having
someone updating your website each day. For most small businesses, this is
simply not necessary. Nevertheless, having a professional, polished looking
website that operates effortlessly and gives customers uncomplicated
navigation, strong photo images, professional quality content and an overall
experience that activates them enough for them to want to do business with you
is key.
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