Always remember that one of the most powerful Internet marketing tools is as well one of the oldest but effective, email marketing.
The entire online marketing business tends to be rather
trend-focused, and blogs generally manage to revolve around new up-and-coming
Internet marketing strategies. Then again, that doesn’t mean you should ignore
established technologies that have been available for some time. As long as
they have users, they’re still an excellent source of Internet leads.
Email is present everywhere. Everyone who's online certainly
has an email address.
So, let’s discuss email strategies in 2014 and what you can
do to keep up this classic Internet technology alive in your Internet marketing
methods!
Email: Still Relevant, Still Highly effective
1 - Give some thought to your users’ context.
Context is a word that is being bandied about more and more
in online marketing circles, and there’s a justification for that. Online
marketers don’t have the assurance that offline marketers do regarding when and
where an individual will see their messages.
If you make a TV advertisement, you specify precisely what
days, times, and markets it’s viewed by. Plus, in general, you know more or
less what these readers are doing: they’re sitting in front of a television.
Yet, send an email to an individual, and they could be
anywhere when they get it: at home, at work, at a park, on a date, or anywhere
else.
Consider the lives your consumers live, plan well and schedule
your emails so they will reach a period of time that it will be hassle-free for
the recipient. Or else, your email might go unnoticed if it comes when they
aren’t ready to see it.
2 - The 1st line would make first impressions
The value of a fantastic subject line is repeatedly talked
about but the very first line of an email is really crucial. The majority of
email clients now display at least part of the very first line of the email as
a preview below the subject line. So, those first lines will absolutely going
to play a big and important role in determining regardless of whether a person
reads your email at all.
So, look to make use of your first line as a sub header,
opening value proposition, question, or any other hook intended to make them
want to continue reading.
It’s everything regarding competing for limited time. You
want your emails to stand out and become the very first one they click on in
their inbox, because for all you know, some may not have time to read through
every new message.
3 - Push new content.
There’s probably no better use for email promotions today
rather than supplement your internet marketing methods. By delivering emails
whenever you make a new piece of premium content or maybe hosting a webinar or
for any other interactive activities, you’re ultimately contacting one of your most
desirable audiences.
Hubspot is one of the Content management systems which
ensures that it will be easy to set up automated email lists that deliver
pre-written emails periodically to qualified prospects on your mailing list.
4 - Target your messaging.
In most cases, you’ll get more success by sending out ten
various emails targeted at over a hundred people, as opposed to sending out one
email to a thousand people. By properly segmenting your markets, depending on
data you’ve gathered through your landing pages, you could make custom-tailored
emails targeted at smaller market segments.
Basically, the more “mass-market” an email is, the more it
will look spammy. A more personalized message which a recipient feels was
generated for them specifically instead of the masses - is going to be more
likely to really encourage them to do something.
It’s 100 percent true that email marketing is still undeniably
one of the best way to reach your audience!
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