What exactly is missing from your content marketing strategy?

It's early 2015 and as per the marketing experts - content marketing still is going to be the major focus.

But are you ready with your content plan for the year 2015?

With every brand producing content on daily basis, standing out is a challenge. This is where I take a lot of motivation from the creative industry, where the actual contents are produced - particularly movies and TV series. They create high quality contents every year and handle to pull it off. If you listen to good movie directors with regards to their methods, they would simply state that “the story was truly worth telling”.

Hence it doesn't matter if your competitors are speaking about the same story, you as a brand must discover your own means of telling it - give it a new point of view.

So what exactly is that secret ingredient for content marketing? You could fully understand your audience’s need, get content writers, designers and all the resources you'll need - what are the possibilities you will fail? From my experience you'll still fail if you don’t have that one major ingredient - honesty.

'Sex sells' is an outdated adage which can be replaced with 'Honesty sells'. When you're creating content, if you're not honest about it, the market will quickly recognize it. A piece of excellent and honest content is exactly what everyone is looking for, it's your job as a brand to present that content.

Do not be delusion by different approaches and methods; simply say what you want to with self-worth. There is absolutely no way why audience would not go through your story and connect. As I have mentioned in my presentation ‘Value of Content’. Content should make the audience feel something.

With honesty comes passion, both together can really help your brand produce scalable content. This is exactly why user-generated contents are powerful because they are created with genuine feeling and passion. The other important aspect with honesty and passion is that you will never be driven by vanity metrics for measuring its success. The satisfaction of creating a great content itself will drive you and keep you going for a long.

In content marketing, patience is important. People are not going to know about your content the minute you post them, it will take time. Hence if you keep producing authentic content and actively pursue platforms to advertise them, you will finally get the place of adulation which you are searching for. Several brands stop due to disappointment and go to different strategy, don’t make this happen.